Payroll
I designed a payroll tool from the ground up for ANNA Money, creating a new acquisition funnel that brought in 16,899 new accounts on release
- What I did:
-
- User research
- Personas
- User flows
- Wireframes
- User testing
- New UI components
- Year:
- 2022
Challenge
Business owners wanted to run payroll themselves, but were afraid of getting it wrong
Their options were to hire an accountant, pay for expensive software, or struggle through complicated free HMRC tools. ANNA wanted to acquire new customers with a free tool that made payroll simple.
Examples of
Key Design Decisions
-
Make it obvious
Customers didn’t know how payroll worked, but wanted to learn. I designed an intuitive interactive screen based on a payslip.
-
Payroll that does the maths
Users enter the total pay and see the tax worked out instantly, because customers told me they were anxious to know the cost at all times.
-
Never miss a deadline
Customers were afraid of missing deadlines, so I added reminder emails and dashboard cards for every payroll task that’s due.
Outcomes
The impact
-
16,899
New accounts created on release, from a brand new funnel
-
88%
Of new accounts went on to start running their payroll
-
Achieved
A new early acquisition channel for ANNA, with a real opportunity to monetise the audience through cross-selling
View the complete case study
See the full process in a Figma Slides deck
Want the password? Contact me